About GemsNY


GemsNY was started in 2007 but our history goes back to four decades ago when our parent company set up its office in the Diamond District of New York to make high quality gemstones & jewelry affordable to the end user. It was a time before the advent of online stores when ‘personal experience’ used to be the hallmark of any jewelry transaction. Ever since, we have maintained an unparalleled customer experience and trust among the generations of clients we have served. This legacy is being taken forward by our digital store www.GemsNY.com which is a virtual window to our real offerings. Since 2007, we have been accessible to you irrespective of your geographical location. And going direct doesn't mean going 'offshore.' We may acquire gemstones from around the world, but all of our jewelry is made to order and handcrafted in NY. As a Direct-to-Customer company, we bring you the best quality certified gemstones and jewelry at the most affordable price. We invite you to explore the range of our offerings both online and in-store. Our mission is to educate you so that you can make an informed decision.


Our specialty lies in capturing your imagination and bringing it to life in the form of rings, pendants, earrings, and bracelets featuring sapphires, rubies, emeralds, alexandrites, and fine natural & lab diamonds, and many semi-precious gems. We have more than 50,000 color gemstones in our inventory (all owned by us) and we offer over 200,000 diamonds—both natural & lab-created. We offer countless jewelry designs to complement these gems. We take pride in the mettle of our custom design team, should you want a one-of-a-kind jewelry piece. Our attention to detail and craftsmanship is second to none. Customization as per your liking is our top priority.


At GemsNY, we ethically procure the finest quality natural color gemstones from all around the world and since we own our entire inventory, we offer them to our clients at an unbeatable price. Most of our color gemstones and diamonds are naturally occurring untreated earth mined stones. However, we also offer a few affordable alternatives such as filled rubies and lab-diamonds, with full disclosure. We have an enviable range of lab and natural diamonds varying in size and quality. Our diamonds and gemstones are invariably accompanied by a certificate of authenticity from us and many of our gems come with independent certifications from renowned gem-testing laboratories such as GIA & AGL. We value your investment and we want it to grow.


The common belief that natural gemstones are prohibitively expensive is a thing of the past. At GemsNY, it is our constant endeavor to make these precious stones available to our clients for a price generally lower by as much as 60% from those of retail stores. We’re able to achieve this feat due to our in-house operations related to cutting, polishing and finishing, in addition to being able to source the stones directly, thereby avoiding significant intermediary costs. We take pride in assuring you of the best possible price on the internet. In case you find a better price for the same quality anywhere on the internet, we’ll match that price. We value our customers & believe they are precious; that’s why we love to pass on this benefit to them.


We welcome custom designs and it's rare that we come across a piece which our design team cannot bring to life. We offer lifetime warranty on our jewelry against any manufacturing defects because we want our customers to shop without any worry. With our lifetime trade up option you can easily consider changing your jewelry just in case you want to. Along with free shipping and free-return, you can break the payment into 6 interest-free installments. Customer satisfaction is the hallmark of our products & services.

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