The GemsNY Difference

Why GemsNY ?

Shop with confidence

We are recognized for quality, price, and service - but don't take it from us, see what people like you have to say about GemsNY

We've earned high marks from our customers, not just for the quality and price of our products, but also for the service they didn't expect. That's because we take the view that we aren't an anonymous online retailer; we are your personal jeweler. The #1 quality people look for in highly considered purchases is trust - that's why we make integrity our #1 product, offering no-hassle 30-day returns and a lifetime warranty on our jewelry . And above all we welcome feedback - it maintains our high standards and helps new customers learn what they can expect and why they can trust us with their special occasions.

We are a Better Business Bureau ("BBB") accredited business, having achieved it's highest A+ rating. In addition, we've consistently received high ratings on sites such as Yelp, Shopper Approved, and SiteJabber:

  • BBB accreditation
  • Shopper Approved
  • GemsNY
  • GemsNY Reviews - SiteJabber

Risk-free shopping

If you aren't satisfied, return the item and you pay nothing.

We recognize that purchasing expensive gemstones and jewelry online can be nerve-racking - but it doesn't have to be. Our mission is to provide you with what you are looking for - but in the case that you aren't satisfied, you shouldn't bear any cost. That's why we provide:

The best selection of color gemstones in the market

50,000+ color gemstones are currently on display on our site in a single, easy-to-browse location. And, unlike other websites or jewelers, we own that entire inventory. No jeweler can boast the same, online or off.

And note, that's what's on our site, our actual inventory is even deeper (it's hard to put everything up!) so if you don't see what you are looking for online, please Email Us - it's extremely rare that we don't have what a client wants.

Made-to-order jewelry you can customize

All of our jewelry is handcrafted from scratch only after you place your order

We can't accept that customers should have take it or leave it options when it comes to luxury items. That's why we give you the ability to select the perfect gemstone and set it in the setting that speaks to you - we call this our "Make Your Own" option because there are no compromises when it comes to the perfect ring, pendant, earrings, or bracelet. Even with our vast collection of settings, we offer you the option to further customize it if you see any detail you'd like to change. You can send us a photo of a design or even a sketch through our Custom Jewelry process and our custom design team will work to bring it to life.

We stand behind our products

We only sell certified gemstones - no exceptions

All of our natural diamonds and lab created diamonds are certified by prestigious labs such as GIA and IGI.

All of our color gems are 100% natural - we do not carry lab-created or synthetic color gemstones (i.e. Sapphire, Ruby, Emerald, etc.). As such, all of our gemstones are accompanied with a certificate of authenticity so you know you are getting exactly what you expect. In addition to our own certificates, most of our inventory is certified by distinguished, independent gem certifying laboratories such as GIA and/or AGL - these laboratories tests each gemstone thoroughly and then create a customized grading report with the results. All certificates are viewable right here on our site.

All of our jewelry comes with a free appraisal

All our jewelry products come with free detailed appraisals. These are especially important in the jewelry buying process for insurance purposes. Rest assured our appraisals exceed the standards required by all major jewelry insurance companies.

Lifetime Manufacturing Warranty on Jewelry

We back the quality and workmanship of our jewelry. If any defects in quality or workmanship, except for normal wear and tear, come to light in your purchase, we will repair your jewelry item free of charge (Fill out repair request form). Please note, this warranty is void if there is any work done on the jewelry piece by a third-party (e.g. resizing, cleaning, etc.). Please note the warranty does not cover lost or damaged gemstones. We recommend insuring your jewelry items for further protection.

Nobody plans to lose or damage a piece of jewelry, but it happens. Thanks to Lavalier, we're able to offer you insurance at an affordable price with fast, easy online quotes and application. Check out this link for more information and a free quote!

Laser Inscription

All of our natural and lab created diamonds are laser inscribed by the respective grading laboratories (GIA or IGI) with the report number of the diamond.

It is uncommon for color gemstones to have laser inscriptions. For your peace of mind, we provide the complimentary option for you to add a laser inscription for each color gemstone priced at $5,000 or more. This inscription works as a unique identifier. If your color gemstone ever leaves your possession (e.g. cleaning or resizing) you can easily confirm your gemstone hasn't been switched. It's an unfortunate fact that this is necessary - we know because we've had customers thank us for inscribing their stone after some unfortunate incidents with jewelers pulling the switcheroo.

There is a $35 fee to inscribe color gemstones under $5,000. Please note, this fee covers the cost of laser inscribing the unique identifier onto the girdle of the gemstone, but does not cover the cost of updating any certificate with the laser inscribed unique identifier. If you would like the certificate to be updated, it carries an additional charge of $100 (total of $135). Please note, adding a unique identifier is currently only available for GIA certificates. The laser inscription process requires up to 5 business days and if applicable, GIA requires an additional 10-30 business days to update their certificate (they do this themselves once the inscription is set and they have the stone in hand to re-evaluate it).

Please note, we aren't looking to up-sell laser inscriptions. We'd love to offer laser inscription on all gemstones, but it carries a cost that would be relatively significant below the $5,000 threshold. Instead, we decided to keep our prices low and let the customer elect whether they want this option.

View Gems in 360

Viewing gems in 360 degrees gives you a unique perspective. It is similar to holding a gemstone between your fingers and viewing it against light to ascertain its quality. Only here it’s done better. Usually, gemstones are small objects that require a trained eye to physically inspect them for any inclusions or blemishes. You will also require the right tool to hold it properly for inspection. Our 360 degree view gives you a complete picture of the stone from all angles so that you can be sure of its overall quality in terms of color, clarity, cut & symmetry. You should make your buying decision only when you have complete confidence on the item you wish to purchase.

100% Conflict Free

GemsNY takes pride in proclaiming that all our gemstones & diamonds are ‘conflict-free’. It means that we have procured these stones from reliable legitimate sources from where no part of the financial consideration goes to funding any kind of conflict, civil war or insurrection.

Direct-to-consumer wholesale prices

A direct-to-consumer retail channel that eliminates the costly overhead of traditional brick and mortar retail models is the online extension of our 25+ year old wholesale gemstones business. enables us to reach end-customers directly without the costly overhead of traditional retailers, allowing us to sell to you while maintaining our wholesale prices, which are dramatically lower than those of retail jewelers - up to 60-70% off.

We source our stones directly eliminating middleman mark-ups

Despite being situated in New York's Diamond/Jewelry District where brokers come from around the world to sell gemstones, we pack our bags and go direct to the source. Our gemologists also do buying for us, traveling to as far as India, Sri Lanka and Thailand to directly source our gemstones - that's why we own our entire inventory.

Jewelry handcrafted in New York's Diamond District

In our mind, going direct doesn't mean going 'offshore' - it means going direct to the best source.

That's why we're still based on 47th Street in midtown Manhattan in New York City's Diamond District - a place people travel to from around the country and world when looking for the best selection and price. Despite being on the internet, we pride ourselves on the fact that we are bringing the Jewelry District to you - all of our jewelry is made-to-order and handcrafted in New York City's Diamond District.

Unlike most internet retailers, our customers can visit our headquarters in New York for a one-on-one consultation with a gemologist, allowing you to view our products before purchase

Consultations are by appointment only. Book an appointment here.

Please note:

  • We only consult on items over $750
  • A maximum of 2 adults will be allowed
  • No children please (gemstones look too much like candy!)

We are located at: 20 West 47th St, Suite 606, New York, NY 10036

This isn't just jewelry, it's an occasion to remember

Free engraving

We offer free engraving on most of our rings so that it's truly yours.

Secure shopping

Your privacy is important to us and we use the latest encryption technology to protect your online purchases, ensuring that your personal and financial information remain secure.

Godaddy Nortonseal

Does GemsNY offer Price Match for gems?

We strive to offer color stones at the best prices - as wholesalers we sell the same prices to our retail jewelry store customers. We want to giver our customers the confidence that they will not find a better price elsewhere. See our Terms and Conditions and Price Match page for more details.

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